It’s Monday! You know what that means… FIT! I was desperately hoping to beat the heat and have class inside the coolly air-conditioned building, but we were going on a field trip today. After an hour and a half lecture on retail, retailers, and markets, we walked over as a class to the only JCPenney in Manhattan. There, we were assigned questions to answer as to the store’s performance in certain areas: visual merchandising, branding, selling to their target market, discounts, and customer satisfaction.
It seemed like an easy assignment, but the longer we observed the store in detail, the answers to those questions appeared ever so clearly. JCPenney has come a long way from where it was in 2005, (aka a drab, dull store that had difficulty drawing in new customers) but still has a long way to go before it can be fairly compared to Macy’s or T.J.Maxx. I definitely feel like I learned a lot just from that one assignment and I can use my new knowledge in the real world.
JCPenney is so close to FIT so we walked there, but it was soo hot out today!! It definitely felt like it was over 100 degrees and it’t just supposed to get hotter over the course of the week… yay. I stayed pretty cool in my black Forever 21 skater skirt, a purple tank top from Nordstroms, and a denim vest borrowed from my sister’s closet. (oops!) I figured that I wouldn’t want to deal with my frizzy tresses today, so I pulled them back into a tight pony with a little volume in the front!
Stay hydrated in this heat! xoxo linds