Twinkle Toes

Blogging is a dangerous business for me: spending hours browsing online shops tempts me to whip out my debit card and click “order.” Usually, I gather enough self control to realize that I do not, in fact, need a sports bra with the city skyline printed on it or a bracelet infused with the Earth’s elements no matter how unique and cute they are, but last week I decided to be a little frivolous and indulge my impulse!! I bought a pair of grey sandals from Zara after I found myself repeatedly clicking the link to their page on Zara’s website in a previous post of mine.

The shoes only shipped to my house last week, and I’ve already worn them 3 times, earning me the nickname Twinkle Toes by some friends!  The first time I wore the shoes was also my first day of work (ah!), so they were an instrumental piece in my very important first-day-of-work outfit. I opted for a simpler outfit with minimal accessories since the sandals are bejeweled. I lovingly refer to them as foot jewelry.

I am an intern at CoCommunications Marketing and Public Relations where I mostly scour online and print publications for articles published about any of our clients. I really, really enjoy my job; I am learning a lot about what works and what doesn’t in the marketing/public relations field, which is my intended major in college.

 All of the girls at the office are very stylish, but not business-formal, which was perfect for me. I fit right in on the first day in my dark wash chambray shirt (similar), black ribbed jeggings (similar), and flashy sandals. I even got a compliment on my jewelry (bracelet and watch)! I couldn’t ask for a better work environment, and my coworkers are so helpful and friendly. We’re running a corporate 5k tomorrow! (I am very excited and very nervous at the same time, yikes)

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xoxo linds

Words of Wisdom: Christy and Stacey

Even though I’m well into my teenage years, I’m not the stereotypical angst-y rebel teen. I study a lot, I listen to my parents (most of the time), and I actually like school. Before you jump to conclusions, I like school because I like to learn and I like to see my friends. Like most people, I abhor exams, lengthy homework assignments that seem unnecessary, and teachers who can’t teach. I think learning is really important and that the more you know, the smarter you are when living your life.

I’m at the point in my life where I need to start seriously planning my future (I can’t put it off much longer!). I know I enjoy  business and that I will probably want to pursue a career in it, but in the field of business, what I would I do? That was the question on my mind. I probably have every book on colleges, degrees, and scholarships ever made but I still felt like I didn’t know enough to decide what I’d like to study. I  mentioned this to my parents and my dad came up with a good solution: interview successful women with careers in business about their jobs and college decisions.
I was nervous about the idea, but the more I thought about it, the more I thought it would be such a useful experience to have. By going on these interviews, I would be the one asking the questions and I would be able to get the answers that I’m looking for!
My first interview was with Christy Rhodes, digital account manager at DAC Group. DAC Group is  marketing firm that specializes in digital marketing, the new frontier of marketing. Christy is a talented woman who enjoys her career and does it well. Christy talk to me enthusiastically about her daily routine, which consists of managing her team and her accounts, and about the importance of internships. She stressed the importance of knowing how to use Microsoft Excel and also advised me to never stop learning about business and new developments in the industry. She gave me great insight into office life in the marketing field and she insisted that it’s anything but boring.
The second woman that I met with so far was the president of Co-Communications, a marketing and public relations firm, Stacey Cohen. Stacey is a wonderful woman with so much knowledge of the business world. She single handedly built her own business from the ground up and now has several successful locations in the area. She said that the marketing/public relations world is constantly moving as technology advances, but that the changes are what keeps the field exciting. We talked for quite a while about my own interests, the ideas I have for my future, and degrees that I am contemplating pursuing in college. Social and digital skills are a must-have in the industry, she advises, but is positive that I won’t have much trouble in that respect.
I thoroughly enjoyed spending time with both of these amazing women and learning about what they do. After we got passed the initial introductions, I became more relaxed and I definitely wasn’t nervous anymore.

photo(Stacey Cohen and I at her office)

Have a wonderful day! xoxo linds

 

 

2012: My Year in Pictures

We always complain about how long the week is or how horrible your day has been, always remarking “Oh my gawd, can you believe it’s only Wednesday?” or “Ugh, worst Monday ever.” But looking back on my year, I forget all the long sleepless nights I spent studying for a Global History test and the week that me and my best friend didn’t talk because of a stupid fight, and I only remember the best times I had.

I definitely grew as a person this year, stepping out of my comfort zone and trying new things! I also learned so much from school, from the Fashion Institute of Technology, and from my experiences. I’ve still got a long way to go and much more time to figure myself out but I know I have come one step closer to coming into my own.

I put together a ton of photos from some of the great times I had this year! I hope you had as good of a year as I did.

ENJOY xoxo

(Warning: Epic Post)

In January, I had my Sweeet 16 party. This fairytale is definitely one I’ll never forget!

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As odd as it is for a teenager, I absolutely love going to the Metropolitan Museum of Art in NYC. All of the culture and art fascinates me. I could spend the whole day there wandering around.
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This spring break was the best one I’ve had my whole life. My family and I went to California and spent half our vacation in Los Angeles and the other half in San Diego. I’m dying to take another vacay there.
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My parents are very supportive of me in everything I do even if they don’t 100% love what I’m doing, so in my quest to figure out who I am I dyed part of my hair hot pink! It was fun while it lasted…
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I have the best friends ever. One of my best friends took me to the Hamptons for a weekend trip early in the summer!
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As you may or may not know, I am a huge Demi Lovato fan. She is just perfect in every way so me and some of my friends went to a Demi concert together in June!
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I even have the best time when I’m just laying around at the beach or the pool with my friends.
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Sometimes me and my friends have funny photoshoots…
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During the summer my sister and I saw our fair share of concerts including Cobra Starship, Marina and the Diamonds, Brookline Drive, Neon Trees, Megan and Liz, and another Demi Lovato concert!!
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We also met Lindsey Shaw from Pretty Little Liars in NYC!!!!
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I took a week-long course at the Fashion Institute of Technology for Public Relations in the fashion industry. I made great friends and I was exposed to so much that I never knew existed
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And another great weekend in the Hamptons!
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Me and my mom spent many fall evenings tending to our vegetable garden in a community area! It was beautiful and such a serene getaway even though our vegetables didn’t do too well…
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Happy Halloween from the superheroes!
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My high school football team is incredibly talented and they made it all the way to state finals and they won! The game was up in Syracuse, NY so my best friend Danielle and I spent the weekend there.
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Every Saturday during the fall and winter I took an International Fashion Marketing class at FIT and absolutely loved it!
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I hope 2013 treats us well!! Happy New Year!

FIT Precollege Program Day 4

Today was such a bittersweet day to say the least. It was the last day of camp, but it was also the best day of the whole camp!

We went on  a field trip to the Lily Kate showroom on 39th street to meet with the designers of the clothing brand Parker! Parker is a small, high-end brand for the chic on-the-go fashionista. Derek, one of the designers, said that he would describe his collection as feminine, easy, comfortable, and noticeable. The company is known for their fabulous shapes, amazing fit, their effortlessness, and, last but not least, their wonderfully bold  patterns!

The owners took my class on a tour of their showroom and we also got a sneak peak on their not-yet-released Resort Collection! I’m in loove with this collection (shhhhh it’s full of rompers and cute dress in fabulous colors!). We also got to look around their design room and their sample room and see all of their past and future designs! It was so amazing.  I feel like I really understand the process and the work involved in designing and producing a clothing line.

Tons and Tons of celebs ah-dore the Parker collections and their products are constantly in magazines and on the starlets so look out for them! The company has only be open for four years and already it’s so successful and so established. You can buy Parker clothing at stores like Intermix and Neiman Marcus or online on a website like shopbop!

Oh boy would I like to intern there…

 

Here are some pictures from the showroom and the program in general! Enjoy! xoxo

 

 

 

 

 

FIT Precollege Program Day 3

I really wish that this program was longer, I looove it!

This morning we watched the documentary called The September Issue and it was actually quite fascinating. It depicted the extensive process behind perfecting and publishing the September issue of the esteemed Vogue magazine. Of course, Anna Wintour, the editor of Vogue and world-wide style guru, starred in much of the video as well as some of her employees.

After watching this movie I respect the pages of magazines way more than I had before; now I just look at a page and muse over how much effort it took to produce that page. The movie takes you behind the scenes of photo shoots, meetings, fashion shows, and much more. If you are interested in the fashion industry and have not yet seen this documentary I would definitely recommend it.

Then in the afternoon, a guest speaker, Tami Ruiz, came to my class to share with us her experiences as the broadcast producer for CBS Saturday Morning. She stressed to us how important attention to detail is and how hard her job actually is. She must make sure everything is perfect for the show and she must minimize the amount of unforeseen problems that may occur on air.

Tami encouraged taking as many different internships as possible (like all of my other teachers!) and she said that exploring the field to find your niche is very important. Today I learned that there is such a huuge difference between print PR and media PR and that I have a LOT more to learn.

P.S. She won two Emmy’s in production!! So cool right?!

Once again I’m excited for tomorrow because we are going to visit a NYC designer showroom! But sadly, tomorrow is my last day of the program and i really think i’m taking a lot out of this experience!

BYE LOVELIES XOXO

FIT Precollege Program Day 2

*yawn* I had such a busy day today so I’m awfully wiped out!

Today was day 2 of my four-day long precollege program at the amazing Fashion Institute of Technology in New York City. Same as yesterday my sister, my dad, and myself rode an early train into grand central, then took two subways to find ourselves at the doorsteps of FIT (but of course we had to get a Starbucks frap first!).

My professor for the program is Melissa Stolper, a seasoned publicist who knows the business like the back of her hand. She interned for BCBG and Anne Klein, and worked for many established public relations firms all over Manhattan. I am so grateful that she is my teacher because she provides my class with really useful, relevant, and honest information about the business and how to survive in it! She even worked with Rachel Zoe!!

This morning Melissa brought our class of twenty one high school girls- and one very lucky high school boy- to The Brooks Group, a small but esteemed firm in NYC. We walked to her office, and, I must say, her office is just fabulous. It was all very minimal and mostly white but there were splashes of a deep purple or a bright fuchsia around. There were also plush purple rugs and a dazzling sparkling chandelier above their conference table. It was all very girly and glamorous while maintaining a certain level off professionalism.

ANYWAYS…. Rebecca Brooks opened The Brooks Group when she was only 25 years old!! She was determined to succeed and she slowly built up her client list and grew in popularity in the business. Rebecca’s first client that rose to starlet status was the amazing Racheal Ray! This big break brought tons of work to The Brooks Group and help make them what they are today! Rebecca and her team are so up-to-date with all of the latest trends and the newest gossip and they say that the gossip and the trends are what makes the job so interesting!

Later in the day, after we got back from the trip (and our lunch break) we had a guest speaker come to our class and give us further insight into this crazy industry we call public relations. The speaker was the lovely Nancy Cuocci from Siren Public Relations Inc. Nancy is the account supervisor for the firm which means that she oversees all of the business that goes in and out of the company. Siren, for the most part, deals with smaller jewelry companies and accessory companies and Nancy described how specializing in accessory PR is soo much different than specializing in lifestyle PR. She really opened my eyes to many of the different facets or PR and made a point to stress to the class the importance of getting internships.

I am so thankful to my parents for sending me to this program because without it I would not have learned all that i have so far and I would be blind to all of the career opportunities I have never thought of before. I’m starting to seriously consider fashion PR as a career option for me because it combines something I love, which is fashion/pop culture, with something I’m good at, which is marketing/business.

Tomorrow should be another fun filled day so be sure to check up! xoxo

 

FIT Precollege Program Day 1

HEY!! Let me tell you about my day, it was fabulous!

My parents signed my sister Nicole and I up for a week long precollege class at the Fashion Institute of Technology (FIT), a college in NYC that specializes in everything fashion! It was a super exciting experience for us both because it’s something completely new and different from everything we have ever done before!

It takes a little while to get from where we live to the FIT campus. We have to take a train and then two subways to get there; we have to get up pretty early, but I guess that is all part of the experience so I’m not complaining!

I’m taking a ‘Public Relations for Fashion’ class and it is all about branding, PR for the fashion industry, and product placement. Even though today was the very first day I can already tell that this week is going to be awesome. This past year, I took a marketing class as an elective in my school and I enjoyed it a lot which is good because the FIT class is similar to that, but with a fashionable twist! SCORE!

My teacher is also pretty cool so that’s definitely a plus and all of the girls in my class are soo sweet (and they’re from all over the world!). One of the girls in my class is from Saudi Arabia, whoa!

I’m totally stoked for tomorrow’s class. We are going to take a quick field trip to The Brooks Agency which is a major PR agency in NYC and then, in the afternoon, a surprise guest speaker is going to come and give some inside info about the business! CAN’T WAIT!

I will definitely keep everyone updated, so check back soon! (: